Suicideboys, a hip-hop duo hailing from New Orleans, Louisiana, has taken the music industry by storm in recent years. But they’re not just known for their music. The duo, comprised of members Ruby da Cherry and $lick, have also made waves in the fashion industry with their highly successful collaboration with iconic streetwear brand, FTP (FuckThePopulation).
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The Suicideboys x FTP collaboration has been a hit since its inception, with fans of both brands eagerly snatching up merchandise from the joint venture. The Suicideboys’ dark and edgy aesthetic meshes perfectly with FTP’s irreverent and provocative style, resulting in a collection that’s as unique as it is popular.
The Suicideboys x FTP collaboration first debuted in 2018 with a range of t-shirts and hoodies featuring graphics and phrases inspired by both brands. The response was overwhelming, with fans lining up for hours to get their hands on the limited-edition pieces.
Since then, the collaboration has only grown in popularity, with new drops selling out within minutes. In 2020, the duo and the brand teamed up again for a second collection, this time featuring even more items, including beanies, socks, and even a “suicide hot sauce.”
Part of the success of the Suicideboys x FTP collaboration can be attributed to the loyal fan base of both brands. Suicideboys’ fanbase is known for their die-hard dedication to the duo’s music and aesthetic, while FTP has built a cult following with their bold and provocative designs.
But it’s not just the fans that have made this collaboration a success. The duo’s involvement in the design process has also been a crucial factor in the success of the line. Ruby da Cherry and $lick are both heavily involved in the creation of each collection, ensuring that each piece stays true to both brands’ aesthetics.
In an interview with Highsnobiety, Ruby da Cherry explained the importance of staying true to the Suicideboys’ brand in the collaboration, stating, “It was important to make sure it felt like Suicideboys merchandise, but with FTP intertwined.”
The attention to detail in the design process has paid off, with fans praising the collaboration for its unique and authentic aesthetic. And the success of the collaboration shows no signs of slowing down.
With each new drop, fans eagerly anticipate the next collection, with some even reselling the highly coveted items for double or even triple the original price.
The success of the Suicideboys x FTP collaboration has also had a ripple effect in the fashion industry. The popularity of the line has led to collaborations between other musicians and fashion brands, as well as an increase in the popularity of streetwear and the resurgence of punk and metal-inspired fashion.
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Overall, the Suicideboys x FTP collaboration has been a highly successful venture, combining the unique aesthetics of two iconic brands to create a collection that’s as popular as it is distinctive. And with no signs of slowing down, it’s clear that this collaboration will continue to make waves in both the music and fashion industries for years to come.