Top Instagram Influencers in India
Many reports portray Instagram as the most prominent social media platform worldwide. According to Forbes, with a total of 516.92 million users, India has the highest number of Instagram users in the world. Most active users are young people, especially teenagers, who prefer using Instagram to any other platform. Moreover, among Gen-Z users, Instagram has become the most influential advertising channel, influencing their purchasing decisions.
And the people who create such a hefty influence on the viewers are called Social Media Influencers. These influential individuals have become a relevant source of information, trends, and the latest market insights for Gen-Zs. Therefore, brands seek collaboration with top Instagram influencers in India based on their content, engagement, target audience, reach, etc.
David A. Yovanna stated in a conversation with Forbes, “With consumers, especially Gen-Z, becoming less tolerant and… Creators are becoming more integral in brands’ marketing strategies… Brands no longer rely strictly on traditional paid advertising channels; they are tapping creators to create content tailored to reach new audiences… Now that we’re seeing these positive results, brands are moving towards fostering more of these long-term, relationship-driven partnerships.”
So, if you are a brand looking to connect with the best Indian Instagram influencers, reach out to the leading influencer marketing company, Grynow. For now, enjoy this list of top influencers on Instagram in India.
List of Top Indian Influencers on Instagram
1. Bhuvan Bam
Bhuvan Bam has changed the dynamics for media influencers to reach unknown heights with their talent and efforts. Besides being one of the best influencers on Instagram, he is a mind-blowing actor with many shows to his name, such as Taaza Khabar, Rafta Rafta, etc.
His hilarious videos and superb OTT shows have always entertained his audience. He has bagged deals with brands like JioCinema and Deciml, with an engagement rate of 8.1% and average views of 2 million on Instagram.
2. Siddharth Nigam
Starting his career with advertising, it’s like a full circle as he has established his name in the influencer marketing industry. He is one of the top Indian influencers on Instagram and is well-known for his fashion sense, funny reels, and exciting posts on Instagram.
He already has a strong fan base from his TV shows and movies, who have supported him by following and engaging with him. With his fantastic content, he has captivated a considerable number of followers, with average views of 1 million and an engagement rate of 1.91% on Instagram.
3. Kusha Kapila
Kusha Kapila is one of the funniest Indian Instagram influencers and has captivated a substantial following with her humour and wit. Apart from her hilarious content, her viewers admire her for her dress sense and beauty.
Apart from media platforms, she has captivated a lot of followers with her excellent acting skills and collaborations with celebrities like Deepika Padukone, Priyanka Chopra, Kareena Kapoor, etc. Also, she has worked with brands like Amazon, MAC, Coca-Cola, etc. and has an engagement rate of 5.78% and average views of 2 million on Instagram.
4. Garima Chaurasia
Garima Chaurasia is one of the top Instagram influencers in India and has several millions of followers who stand by her no matter what. She is a fashion and makeup enthusiast who enjoys travelling and dancing to the latest and trendiest songs.
Her fashion-forward and engaging content has achieved an engagement rate of 1.01.% and average views of 779K on Instagram. Also, she collaborates with other influencers and brands like Amazon, Betadda, etc.
5. Aashika Bhatia
Aashika Bhatia is a role model for so many people who have turned the negative voices of society into something wonderfully positive. She identifies as an actor, influencer, and dancer and loves entertaining her audience with varied content.
With her optimistic attitude towards body positivity and motivation to stand against societal norms, Aashika has acquired a place among the top Instagrammers in India. Also, she has attained an engagement rate of 12.33% and average views of 5 million on Instagram.
6. Nagma Mirajkar
Nagma Mirajkar is one of the top influencers on Instagram in India and has a large fan base that loves watching her content. She is into fashion, beauty, traveling, dancing, comedy, etc. and curates content accordingly.
Nagma has garnered deals with renowned brands like Myntra, Indigo, and Netflix TUDUM. And by accumulating an engagement rate of 2.22% and average views of 1 million on Instagram, she has positioned herself among the best influencers in India.
7. Mithila Palkar
Mithila Palkar is a simple soul who mesmerizes her audience by just being herself. She is an artist who curates art through videos, movies, songs, etc. She is well-known as ‘Kavya’ because of her exceptional acting and efforts that brought together a brilliant show, “Little Things.”
Besides being one of the top Indian Instagrammers, Mithila is also a fantastic human being. Thus, she has earned an average of 400K views and an engagement rate of 4.32% on Instagram.
8. Anam Darbar
Known for her groovy dance moves and fantastic choreography, Anam Darbar has impressed young audiences, especially Gen-Zs and has become one of the top Instagrammers in India. She shares dancing videos, transition reels, OOTDs, etc., with her viewers to engage with them.
She has charmed a massive number of viewers on different social media platforms and has accumulated an engagement rate of 2.92% and average views of 475K on Instagram. And with such engaging content, Anam has bagged deals with brands such as Visa India, Nivea, etc.